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Why Is Radio the Least Expensive Electronic Medium on Which

Question 62

Multiple Choice

Why is radio the least expensive electronic medium on which to produce an ad?


A) Local pricing keeps costs low.
B) The FCC controls the cost of radio ads.
C) Radio costs are limited to sound components.
D) The cost of celebrity talent for radio ads is low.
E) Composing original music for radio ads is easy and inexpensive.

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