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    M Advertising Study Set 2
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    Exam 13: Out-Of-Home,Direct-Mail,and Promotional Products
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    What Is the Difference Between Purchased Lists and Rented Lists
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What Is the Difference Between Purchased Lists and Rented Lists

Question 20

Question 20

Essay

What is the difference between purchased lists and rented lists? What are the benefits of using a list broker when renting a list?

Correct Answer:

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Direct-mail lists can be bought or rente...

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