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    M Advertising Study Set 1
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    Exam 12: Digital Interactive Media
  5. Question
    _____ Is the Presentation of a Radio or TV Program
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_____ Is the Presentation of a Radio or TV Program

Question 42

Question 42

Multiple Choice

_____ is the presentation of a radio or TV program by a sole advertiser.


A) An interstitial
B) Cookie
C) Ad impression
D) Banner
E) Sponsorship

Correct Answer:

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