Multiple Choice
The two general categories of theories of thinking are:
A) divergent and convergent.
B) functional and hierarchical.
C) creative and technical.
D) fact-based and value-based.
E) transformational and transactional.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q65: A creative brief should contain a(n)_,advertising objectives,and
Q66: The copy platform for Palmer's cocoa-butter-enriched skin
Q67: At the creation of the ad campaign
Q68: Whose role would it be to tell
Q69: Most theories of thinking fall into two
Q71: Creative brief is also referred to as:<br>A)
Q72: According to Roger von Oech,which of the
Q73: Best Buy retail stores carry many brands
Q74: Who is ultimately responsible for the final
Q75: The two commonalities of great ads are