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    Contemporary Advertising
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    Exam 10: Creative Strategy and the Creative Process
  5. Question
    The Two General Categories of Theories of Thinking Are
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The Two General Categories of Theories of Thinking Are

Question 70

Question 70

Multiple Choice

The two general categories of theories of thinking are:


A) divergent and convergent.
B) functional and hierarchical.
C) creative and technical.
D) fact-based and value-based.
E) transformational and transactional.

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