Multiple Choice
Alan White is a rodeo performer. In a magazine called Western Horseman, White learned about a new kind of feed supplement for his horse that will help keep the animal at its peak performance. White used a(n) _____ to become familiar with this new product.
A) encoded message
B) semiotic medium
C) non-personal channel
D) personal channel
E) inert medium
Correct Answer:

Verified
Correct Answer:
Verified
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