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Alan Did Not Notice the Ad for Goodwater Riding Equipment

Question 68

Multiple Choice

Alan did not notice the ad for Goodwater riding equipment in Western Horseman because he was much more interested in an article on Argentinian cowboys on the page opposite the equipment ad. In terms of the communication process, the article on Argentinian cowboys served as _____ for the Goodwater ad.


A) noise
B) feedback
C) Information overload
D) a source maze
E) a reception blocker

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