Multiple Choice
Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?
A) For every ten cups of coffee you purchase at a local convenience store, you get one free.
B) A salesclerk gives out free samples of Bush's brand home style chili at Sam's Club.
C) Sam sees a comparative ad showing the superiority of Coors beer over Anheuser-Busch beer.
D) A vacuum cleaner salesperson offers to clean the living room carpet of the Truman household.
E) A new laundry shop offers a one-time free trial for all customers.
Correct Answer:
Verified
Correct Answer:
Verified
Q24: What are the three positively originated (transformational)motives?
Q35: _ is the personalized way we sense,interpret,and
Q36: _ are needs that we learn during
Q87: Define consumer behavior.
Q88: Destini Heavy-Runner is looking to diversify her
Q89: According to the _,people strive to justify
Q90: _ is the mental and emotional processes
Q93: The acquired mental position we hold regarding
Q94: Which of the following is an example
Q97: Consumer concern about food contamination from pathogenic