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The Ad for Pepperidge Farm Products Reads, "Filling Your Kitchen

Question 58

Multiple Choice

The ad for Pepperidge Farm products reads, "Filling your kitchen with delicious aromas is a great way to ensure that your Thanksgiving holiday will be full of joyful anticipation." It would seem that the manufacturer of these products is using:


A) demographic segmentation.
B) behavioristic segmentation.
C) temporal segmentation.
D) psychographic positioning.
E) lifestyle segmentation.

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