Many People Give Fine Chocolates as Christmas Presents to Friends

Multiple Choice

Many people give fine chocolates as Christmas presents to friends and co-workers. The only time of year you will see Ferrero Rocher chocolates advertised is during November and December as the company tries to create awareness for its product in the minds of consumers looking for that perfect utilitarian gift. This would be an example of:

A) purchase-occasion segmentation.
B) psychographic positioning.
C) demographic segmentation.
D) lifestyle segmentation.
E) volume segmentation.