In the Health Care Industries,strategies That Target Women Are Becoming

Multiple Choice

In the health care industries,strategies that target women are becoming increasingly prevalent because capturing the female patient means influencing the vast majority of health care decisions made for families.Plus,women use health services more frequently than men.If you are a health care provider,you would want to use _____ segmentation.

A) demographic
B) psychographic
C) diffused
D) geographic
E) psychological