Which of the Following Statements About the Target Marketing Process

Multiple Choice

Which of the following statements about the target marketing process is true?

A) The target marketing process will determine the content, look, and feel of a company's advertising.
B) The first step in the target marketing process is to develop primary demand in a target market.
C) To perform the target marketing process correctly, an advertiser must select a single target market.
D) From the view of a marketer, the target marketing process begins with setting the advertising budget.
E) The first step in target marketing is to assess the viability of the markets identified by the market segmentation process.