Multiple Choice
Hudson Pool and Spa, owned by Jill and Joel Hudson, sells and installs above-ground swimming pools and Beachcomber brand hot tubs. The manufacturer of the Beachcomber hot tub has sent the Hudsons a letter in which it offers to pay 50 percent of the advertising cost if the Hudsons will run a newspaper ad featuring the Beachcomber hot tubs. What type of advertising is the Beachcomber manufacturer suggesting they use?
A) Cooperative advertising
B) Horizontal advertising
C) Vertical advertising
D) A franchise promotion
E) A strategic promotion
Correct Answer:
Verified
Correct Answer:
Verified
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