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    Exam 14: Pricing Concepts for Establishing Value
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    The Full Price of a Product or Service Includes All
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The Full Price of a Product or Service Includes All

Question 37

Question 37

Multiple Choice

The full price of a product or service includes all of the following EXCEPT


A) taxes.
B) shipping.
C) travel costs.
D) the price of alternative products and services.
E) value of the consumer's time.

Correct Answer:

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