In Many High-End Resort Markets, Westin Hotels Compete Directly with Crown

Multiple Choice

In many high-end resort markets, Westin hotels compete directly with Crown Plaza hotels. Each firm weighs the comparative advantages and disadvantages of its offerings to determine whether to price above, equal to, or below the other hotel. In these markets, the hotels are using a _______________ pricing strategy.

A) maximizing profits
B) target profit
C) target return
D) competitive parity
E) sales oriented