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    Exam 15: Supply Chain and Channel Management
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    Charging a Relatively High Price for New and Innovative Products
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Charging a Relatively High Price for New and Innovative Products

Question 90

Question 90

Multiple Choice

Charging a relatively high price for new and innovative products to those consumers most willing and able to pay the high price is called price


A) penetration.
B) bundling.
C) fixing.
D) referencing.
E) skimming.

Correct Answer:

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