Multiple Choice
When Apple Computer company introduced the iPhone-a combination phone, MP3 player, and Internet access device-in 2007, it was priced at $499, considerably higher than either the iPod or competing cell phones. Apple was probably pursuing a __________ pricing strategy.
A) market penetration
B) slotting allowance
C) price fixing
D) reference price
E) skimming
Correct Answer:
Verified
Correct Answer:
Verified
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