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Mario Is the First Retailer in Town to Sell Games

Question 30

Multiple Choice

Mario is the first retailer in town to sell games for Sony's new PlayStation 3 machine. Mario wants to quickly capture as much of the market for the new games as possible. Mario will likely use a __________ pricing strategy.


A) market penetration
B) bundling
C) price fixing
D) reference
E) skimming

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