Multiple Choice
Yolanda manages a Best Sleep Inn along an interstate highway. She knows from experience that five to ten last-minute customers will call after 8 p.m. each evening looking for a room and asking the price. Yolanda has empowered her staff to offer discounts when the motel is largely vacant and to quote the standard price when the motel is close to full. She knows her service is __________, meaning that if no one stays in the room, it generates no revenue that evening.
A) intangible
B) inseparable
C) variable
D) durable
E) perishable
Correct Answer:

Verified
Correct Answer:
Verified
Q9: Hilton Hotels trains its front desk employees
Q58: Why is it important for marketers to
Q77: When marketers state that services are _,
Q111: David's marketing research returned the finding that
Q116: When travelers are bumped from overbooked flights,
Q129: In countries like the United States,services<br>A) have
Q140: When John checked into his Orlando hotel,
Q144: In services marketing, the saying, "where the
Q146: By providing good customer service, firms _
Q147: Because services like airline flights and hotel