Multiple Choice
Melanie works for a small computer software company. Her boss is constantly improving its products but neglecting customers, billing, and promoting the company. Her boss is probably stuck in the __________ era of marketing.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented
Correct Answer:
Verified
Correct Answer:
Verified
Q10: People who initiate,organize,operate,and assume the risk of
Q23: Name the various stakeholders who are affected
Q32: In the broadest terms, the marketplace refers
Q35: What are the four Ps of marketing?
Q46: Marketing channel management is related to which
Q48: The manager of a restaurant supply company
Q54: Marketing efforts designed to get the product
Q92: Suppose your college roommate sees you reading
Q110: Franco uses a database software system to
Q114: Many universities provide physical or electronic bulletin