In Delivering Value, Marketing Firms Attempt to Find the Most

Multiple Choice

In delivering value, marketing firms attempt to find the most desirable balance between

A) the need for value and the perception of value.
B) explicit versus implicit value.
C) providing benefits to customers and keeping costs down.
D) the desire to satisfy customers and the need to keep customers from running the company.
E) the need for product improvement and the need for advertising.