Many Former Enron Professionals Who Had Nothing to Do with the Corporate

Multiple Choice

Many former Enron professionals who had nothing to do with the corporate scandal found that listing employment with Enron hurt their chances of being hired elsewhere. For these people, the Enron name has

A) no brand associations.
B) unspent brand loyalty.
C) private label impact.
D) brand dilution.
E) negative brand equity.
The Enron name has negative brand equity for some people, such that some former Enron employees were viewed negatively due to their association with the brand.