Which of the Following Brand Strategies Is Being Used When

Multiple Choice

Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?

A) a line extension
B) a brand extension
C) a copycat brand
D) a premium brand
E) a multi-brand
A line extension is the use of the same brand name within the same product line and represents an increase in a product line's depth.