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Gretchen,the Office Manager in a Small Company,was Told by Her

Question 39

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Gretchen,the office manager in a small company,was told by her boss to start shopping for a new office copier,in addition to her many other duties.Although she spent some time shopping for the copier,she was limited by the lack of time,how much she has to spend,and the complexity of choices to select from.This is an example of an individual limited by bounded rationality.

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