Delux Technology Has a Reputation of Reliability and Winning Customer

Multiple Choice

Delux Technology has a reputation of reliability and winning customer service,building this highly respected name brand over the last 15 years.As a speaker at a business conference,Steve,the CEO of Delux,told his audience that "We have built our reputation by changing little over the last several years,but consistently helping customers with great,caring service and a reliable product." Delux Technology utilizes a ____.

A) defensive strategy
B) merger approach
C) retrenchment strategy
D) growth strategy
E) stability strategy