When Marketers Speak of a Person's Awareness of an Advertisement

Multiple Choice

When marketers speak of a person's awareness of an advertisement or product awareness,they are

A) referring to two completely unrelated processes.
B) focusing on the individual's knowledge¾there is a sort of awareness-knowledge interchangeability,at least as measured.
C) focusing on the individual's awareness which is in no way related to his or her knowledge.
D) concerned with the resultant change in the individual's feelings and/or motivations in relation to the product as a result of the advertisement.
E) referring to the person's intention to buy the advertised product.