Which of the Following Is FALSE

Multiple Choice

Which of the following is FALSE?

A) AIO research attempts to identify groups of consumers who are likely to behave similarly toward a product and have similar life-style profiles.
B) A problem marketers have with using psychographics is that the categories of users vary across individual products.
C) The purpose of value and life-style research is to create a standard psychographic framework that can be used for a variety of products.
D) Attitude is one of the more important notions in marketing since it is generally felt that attitudes are related to behavior.
E) When marketers speak of product awareness and product knowledge they are considering two different constructs.