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    Exam 8: Standardized Marketing Information Services
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    Nielsen's SCANTRACK Service DOES NOT Allow Clients to Evaluate the Effectiveness
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Nielsen's SCANTRACK Service DOES NOT Allow Clients to Evaluate the Effectiveness

Question 14

Question 14

Multiple Choice

Nielsen's SCANTRACK service DOES NOT allow clients to evaluate the effectiveness of


A) short-term promotions.
B) pricing changes.
C) new product introductions.
D) radio advertising.
E) in-store displays.

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