The Main Concern of the Starch Readership Service Is to

Multiple Choice

The main concern of the Starch Readership Service is to

A) provide information on the demographic characteristics of a particular publication's readership.
B) link magazine readership with certain lifestyle characteristics.
C) determine which magazines carry the most advertising.
D) evaluate the fit between a magazine's geographic distribution patterns and the type of advertising it carries.
E) provide advertisers with data concerning the effectiveness of their ads.