Multiple Choice
Which of the following is FALSE?
A) A laboratory experiment is conducted under artificial conditions while manipulating some marketing variables and controlling others.
B) A field experiment is conducted in a natural or realistic setting in which one or more independent variables are manipulated by the experimenter under as carefully controlled conditions as the situation will permit.
C) Laboratory experiments are distinguished from field experiments primarily in terms of the degree of control over the variables,e.g.price,being manipulated.
D) The specially designed conditions of a laboratory experiment provide more control than a field experiment.
E) None of these statements are false;they are all true.
Correct Answer:

Verified
Correct Answer:
Verified
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