Multiple Choice
Focus groups are useful for which of the following purposes
A) generating hypotheses.
B) generating information helpful in structuring questionnaires.
C) gathering background information on a product category.
D) All of the above.
E) Both a and c.
Correct Answer:
Verified
Correct Answer:
Verified
Q52: Word association tests are an example of
Q53: In the analysis of selected cases,it is
Q54: A small group of people brought together
Q55: A literature search most closely resembles which
Q56: _ methods encourage respondents to reveal their
Q58: Exploratory research can be used to<br>A)increase the
Q59: The descriptive study<br>A)usually takes the form of
Q60: Focus groups have proven productive for all
Q61: If a respondent hesitates but then responds
Q62: Storytelling is an example of the _