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  3. Study Set
    Basic Marketing Research Study Set 2
  4. Exam
    Exam 4: Problem Formulation
  5. Question
    Research Problems Might Arise from
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Research Problems Might Arise from

Question 8

Question 8

Multiple Choice

Research problems might arise from


A) unanticipated change in the marketing environment in the form of competitor initiatives.
B) a firm's planned change of a marketing variable.
C) customer complaint letters.
D) Both a and c.
E) a,b and c.

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