Which of the Following Is FALSE

Multiple Choice

Which of the following is FALSE?

A) Program strategy specifies the types of studies that are to be conducted and for what purposes.
B) Project strategy deals with how a study should be conducted.
C) Program strategy is determined by a company's philosophy of how marketing research fits into its marketing plan.
D) Project strategy involves the design of the individual studies that a firm conducts to gather information.
E) A program strategy and a project strategy are identical.