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    Basic Marketing Research Study Set 2
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    Exam 3: Gathering Marketing Intelligence: The Project Approach
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    The Sequence of Steps Followed When Designing a Research Project
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The Sequence of Steps Followed When Designing a Research Project

Question 24

Question 24

Multiple Choice

The sequence of steps followed when designing a research project is known as the


A) project strategy.
B) research mix.
C) program strategy.
D) research process.
E) program strategy

Correct Answer:

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