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A Respondent Indicated She Redeemed a Coupon at Walmart Last

Question 37

Multiple Choice

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks. This type of response poses a problem of


A) completeness.
B) legibility.
C) comprehensibility.
D) consistency.
E) uniformity.

Correct Answer:

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