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    Basic Marketing Research Study Set 2
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    Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation
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    Exhibit 17
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Exhibit 17

Question 90

Question 90

Multiple Choice

Exhibit 17.1 Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household.Here are the final results of the calls:
Exhibit 17.1 Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household.Here are the final results of the calls:   Refer to Exhibit 17.1.What is eligibility percentage in this particular situation? A) 69% B) 31% C) 28% D) 41% E) 59% Refer to Exhibit 17.1.What is eligibility percentage in this particular situation?


A) 69%
B) 31%
C) 28%
D) 41%
E) 59%

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