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    Basic Marketing Research Study Set 2
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    Exam 13: Measuring Attitudes and Other Variables
  5. Question
    Which of the Following Has NOT Been Used to Measure
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Which of the Following Has NOT Been Used to Measure

Question 8

Question 8

Multiple Choice

Which of the following has NOT been used to measure attitude?


A) Observation of behavior
B) Indirect techniques
C) Physiological reaction
D) Performance of "objective" tasks
E) All of the above have been used to measure attitude.

Correct Answer:

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