Multiple Choice
Which of the following is TRUE?
A) The constant sum scale is an example of an itemized rating scale.
B) A Likert scale is an example of a comparative rating scale.
C) A semantic differential scale is an example of an itemized scale.
D) Both a and b.
E) a,b,and c.
Correct Answer:
Verified
Correct Answer:
Verified
Q16: The summated-ratings scale and the semantic-differential scale
Q17: What type of scale is the following?
Q18: Which of the following is TRUE?<br>A)Likert and
Q19: In a survey,customers are asked to indicate
Q20: Which of the following is TRUE of
Q22: Measure reliability seems to decrease as the
Q23: Which of the following statements about attitude
Q24: Comparative-ratings scales differ from graphic and itemized
Q25: The assessment of attitudes by noting consumers'
Q26: What type of scale would be one