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    Basic Marketing Research Study Set 2
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    Exam 13: Measuring Attitudes and Other Variables
  5. Question
    A(n)____________________ Scale Is a Self-Report Technique for Attitude Measurement in Which
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A(n)____________________ Scale Is a Self-Report Technique for Attitude Measurement in Which

Question 57

Question 57

Short Answer

A(n)____________________ scale is a self-report technique for attitude measurement in which respondents are asked to indicate how accurately each of a number of statements describes the object of interest.

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