Multiple Choice
Which of the following is NOT consistent with the definition of marketing research?
A) The definition is broad.
B) The definition stresses the importance of activities conducted in order to understand the process of marketing.
C) The definition emphasizes the function as a link between consumers and the firm.
D) The definition states that marketing research is focused on collecting information.
E) Neither b nor d is consistent with the definition.
Correct Answer:
Verified
Correct Answer:
Verified
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