The Houston Texans Have Created a New Sub-Group Within Its

Multiple Choice

The Houston Texans have created a new sub-group within its marketing department.This sub-group's sole responsibility is to constantly acquire information on events occurring outside the Texans' organization in order to identify and interpret potential trends.This new sub-group would most appropriately be engaging in

A) Public Relation
B) Internal Trend Assessment
C) Advertising
D) Sponsorship
E) Environmental scanning/analysis