A Marketing Company Wants to Determine Which Cola Beverage Is

Multiple Choice

A marketing company wants to determine which cola beverage is most preferred by consumers.A group of participants tastes Cola A and then rates the taste.The group then tastes Cola B and rates the taste for this cola.A second group of participants follows the same procedure.However,they first taste Cola B and then Cola A.This is an example of what type of design?

A) 2 x 2 independent groups
B) 2 x 2 repeated measures
C) 2 x 2 mixed factorial
D) IV x PV