Multiple Choice
In recording respondents' reactions,the respondent is usually asked to compare the new product with another product,say,the leader or the one currently being used,or both;this is:
A) descriptive information.
B) a standard score.
C) a preference score.
D) like / dislike data.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: In this type of test,use of the
Q3: Developers attempt to bypass beta testing,relying only
Q5: Alton Inc. ,requires competitive comparisons in testing
Q6: Although it takes longer,the _ test is
Q8: The first choice to do the product
Q9: Product use testing is also known as
Q10: Use testing for new consumer products is
Q11: All of the following are advantages of
Q25: Firms that simply copy innovative products gain
Q46: Describe the four types of product use