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    Exam 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
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    The Assumption Behind the Use of _____ Analysis Is That
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The Assumption Behind the Use of _____ Analysis Is That

Question 9

Question 9

Multiple Choice

The assumption behind the use of _____ analysis is that a product can be represented as a set or bundle of attributes.


A) semantic
B) conjoint
C) object-oriented
D) fundamental

Correct Answer:

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