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    New Products Management
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    Exam 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping
  5. Question
    _____ Is a Statistical Technique Which Uses Maps of the Market
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_____ Is a Statistical Technique Which Uses Maps of the Market

Question 38

Question 38

Multiple Choice

_____ is a statistical technique which uses maps of the market to determine how various products are perceived by how they are positioned on the market map.


A) SWOT analysis
B) Gap analysis
C) Risk analysis
D) Trend analysis

Correct Answer:

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