Multiple Choice
_____ is a statistical technique which uses maps of the market to determine how various products are perceived by how they are positioned on the market map.
A) SWOT analysis
B) Gap analysis
C) Risk analysis
D) Trend analysis
Correct Answer:

Verified
Correct Answer:
Verified
Q18: Product attributes used in gap analysis, which
Q34: Briefly describe the strengths and weaknesses of
Q35: A pen that sprays ink onto the
Q36: Which of the following forms of perceptual
Q39: In AR perceptual gap mapping,once the Likert-scale
Q40: Product attributes include features, functions, and benefits.
Q40: With reference to gap maps,which of the
Q41: Perceptual maps are based on:<br>A)past sales datA.<br>B)experience
Q42: Analytical attribute techniques are used to:<br>A)identify users'
Q43: Which of the following statements is true