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    New Products Management Study Set 1
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    Exam 6: New Product Ideas: Analytical Attribute Approaches
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    Product Attributes Used in Gap Analysis, Which Differentiate Between Offerings
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Product Attributes Used in Gap Analysis, Which Differentiate Between Offerings

Question 18

Question 18

Multiple Choice

Product attributes used in gap analysis, which differentiate between offerings and are important in consumer purchase decisions, are called _____ attributes.


A) purchase
B) consumer
C) developmental
D) determinant

Correct Answer:

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