Multiple Choice
Which of the following statements is true regarding an attribute rating perceptual gap mapping method?
A) It takes into consideration the "phantom" attributes.
B) It uses multidimensional scaling to develop a perceptual map.
C) It typically uses Likert-type scales to gather data from customers.
D) It is developed from the past sales data.
Correct Answer:
Verified
Correct Answer:
Verified
Q15: Once a factor analysis is done,which of
Q16: Describe determinant gap maps.
Q17: In order to be useful,a factor which
Q18: The first step in creating AR perceptual
Q19: MDS attempts to plot the choices on
Q21: The data obtained from users using overall
Q22: GAP analysis may be criticized for of
Q23: Determinant gap maps are speedy and cost-efficient.
Q24: Customer attribute ratings are used to produce
Q25: The factor analysis procedure provides a useful