Multiple Choice
Which of the following statements is NOT true regarding a focus group?
A) It is the least costly method of information gathering.
B) It is designed to yield the exploratory and depth-probing type of discussion required.
C) Although the focus group technique is common,the outcome is not always,or even usually,successful.
D) The focus group is a qualitative research technique.
Correct Answer:
Verified
Correct Answer:
Verified
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