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    New Products Management
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    Exam 4: Creativity and the Product Concept
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    A New Product
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A New Product

Question 49

Question 49

Multiple Choice

A new product:


A) when launched is still in a tentative form.
B) if successful can be termed a concept.
C) comes into being once its prototype is ready.
D) comes into being when its potential benefits are identifieD.

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