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    New Products Management
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    Exam 4: Creativity and the Product Concept
  5. Question
    What Has Been Defined as "The Process a Company Employs
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What Has Been Defined as "The Process a Company Employs

Question 4

Question 4

Multiple Choice

What has been defined as "the process a company employs to externally search for and source research,innovation,new technologies,and products?"


A) T-P-M linkage
B) Open innovation
C) Creative abrasion
D) Leveraged creativity

Correct Answer:

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