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    Business
  3. Study Set
    New Products Management
  4. Exam
    Exam 1: The Strategic Elements of Product Development
  5. Question
    A Marketing Researcher Is Most Likely to Serve as A(n)_____
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A Marketing Researcher Is Most Likely to Serve as A(n)_____

Question 27

Question 27

Multiple Choice

A marketing researcher is most likely to serve as a(n) _____ in a new product development team.


A) functional representative
B) process manager
C) scientific advisor
D) project leader

Correct Answer:

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